InVinceCable We Trust

As Channel 4′s live TV debate will prove: In Vince Cable We Trust

As the candidates for the UK’s next chancellor of the exchequer go head-to-head live on Channel 4 tonight, the grassroots InVinceCable We Trust campaign will gather more pace as Liberal Democrat treasury spokesman Vince Cable challenges the grasp of economics of both Alistair Darling and George Osborne.

The idea of Vince Cable as the best candidate for chancellor is gaining widespread public support. In a survey conducted last week by MSN Money, 23% of respondents felt that Vince Cable would make the best chancellor (second only to Richard Branson with 29%). Alistair Darling and George Osborne received 7% and 8% of the vote respectively.

The InVinceCable We Trust campaign is evidence of single issue campaigning made possible by the emergence of the social web. The campaign has a single focus, promoting the view that Vince Cable is the politician most qualified to be chancellor of the exchequer following the election.

The campaign is remarkable in many respects. It is a grass roots pressure group that is not affiliated with any political party; it has no endorsement from Vince Cable or the Liberal Democrats. The campaigners have neither asked nor volunteered any political affiliations to each other. Most remarkable of all, several of the core team managing the campaign have never met. Meetings are held use Skype conference facility and agendas and minutes are published on a wiki site. This is no ‘virtual organisation’ however, it is in the process of incorporating as “We The People”, which will allow the campaign to raise funds and structure its own governance.

The campaign is the brainchild of marketing communications professionals Philip Sheldrake and Mark Pinsent and the main activists came together through word of mouth – much of it on-line. They have been spreading the word on-line for several weeks.

Note to Editors: Further details about the campaign are available at the website. Details of the core team are available at http://invincecable.wikispaces.com.

For further information contact: Rob Brown +44 (0)7900 053109 rob@invincecable.org.uk @RobBrown

Mark Pinsent +44 (0)7872 589389 mark@invincecable.org.uk @MarkPinsent

Philip Sheldrake +44 (0)7715 488759 philip@invincecable.org.uk @Sheldrake and via @invincecable