InVinceCable We Trust

Rory in animated enthusiasm on BBC News, and I’m sure that Jon Sopel’s occasional distraction is not caused by boredom but by his need to look at an off-camera screen to see what Rory is going on about!

And Rory mentioned the In Vince Cable We Trust campaign on his blog here. Here’s the excerpt:

1100: An hour or so before Alistair Darling stands up for what is pretty likely to be his last Budget, I’m looking at a website which aims to promote the claims of a man who is currently 16-1 with Ladbrokes to be his successor. The site is called InVinceCable, and is billed as the HQ of a campaign to get the Liberal Democrat the job of chancellor.

The site says this: “We’re not linked to or supported in any way by Vince himself, the Liberal Democrats or, indeed, any political organisation.”

It turns out to have been put together by a bunch of marketing types, one of whom is Mark Pinsent: “Down the pub one night, we started talking about whether social media would have any impact on the election,” he explained.

They all agreed that Vince would make the best chancellor – and decided to have a go. Their only weapon is the social networks – so can they make Vince go viral?

Click the image to play over on the BBC website (couldn’t find any embed code to show it here I’m afraid).