In our last post we mooted that this campaign’s #crowdflutter tactic may well have been the cause for William Hill shortening the odds on Vince Cable becoming Chancellor after the next election and then suspending further betting, and now we know that’s exactly what happened.
The tactic simply encompassed crowd action to place individual bets on Vince Cable becoming Chancellor.
Apparently bets are now back on, but the likelihood of Vince Cable becoming the next Chancellor is now considered by William Hill to be higher than for the current Chancellor Alistair Darling.
The following notice has just been posted to the William Hill press website:
GAMBLE ON CHANCELLOR CABLE
BOOKMAKERS William Hill have slashed their odds about Vince Cable delivering the next Budget from 12/1 to 7/1after a stream of internet bets for him to do so.
‘For reasons not immediately apparent to us we suddenly took a slew of internet bets for Mr Cable to be Chancellor when the next Budget is delivered. It obviously is very unlikely unless there is a Hung Parliament or Mr Cable defects to the Tories, but we have shortened his odds as he is now the best backed contender for the role, and a shorter price than Alistair Darling.’ said Hill’s spokesman Graham Sharpe.
Hills make George Osborne 2/5 favourite to present the next Budget, with Vince Cable 7/1; Alistair Darling 8/1 and Ed Balls 10/1.
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[...] from 12-1 down to 8-1. By early afternoon #invincecable caused William Hill to do the unthinkable they suspended betting. Later in the evening the following appeared on their press room “William Hill have slashed [...]
[...] but less than two weeks ago our campaign caused William Hill to suspend all bets on Vince Cable for Chancellor following the success of #invincecable’s [...]